Welcome back with this lovely month!
Here’s another post talks about the fantastic month of Ramadan, but this time its about TV ads during the month! Ramadan is one of the famous seasons for the Muslim Nation and most companies, businesses and institutions compete with offers, ideas and also by showing how they really care for the month of Ramadan.
But there’s a few questions some of the institutions they asked themselves that “how this month(Ramadan) and our ads will be different and what values we will send to our customers?”
There’s a few thoughts I would like to share before I let you go and enjoy the ads that I posted below! and this is from my experience that companies should ask themselves to have a better understanding of advertising!
1- What’s the purpose of this ad? (Just to put a smile on their faces – the history of our institution and accomplishments – Our social responsibility to our society)
2- Who will be on this ad and why? (Celebs – Regular people or actors)
3- Why this time (Ramadan) we’re telling them about this message?
4- Do we need to be creative with this message or just make it simple? (Tools Traditional or new media)
5- Are we talking about the quality of the ad or quantity? (How many ads you’re planning to show during the month.)
Ahli United Bank
Till our next post